web site usability:

'Usability' is probably the single greatest factor in success or failure of a site. It is a measure of how easy it is for visitors to your site to achieve key tasks (such as buying products or finding the information they are looking for). Usable sites make such tasks simple and self-explanatory. Customers never have to think about how to use the site, they just get on with it.

What is surprising is how few sites are truly usable. Barriers to usability come in all shapes and sizes (inconsistent navigation, overly-complicated forms, ambiguous visual cues). And when a site isn't usable, customers will go elsewhere.

Read more about the basic principles of usability.

Let us help improve your site's usability

Small Fry can help your company identify key usability barriers in your site. We offer a one-day web audit to small businesses for just £500 + VAT. More in-depth surveys are also available. Call us on 0845 458 0535 or contact us.